Available on Amazon | Barnes & Noble | iBooks | Smashwords | CreateSpace
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In Tyson’s first full length Socialpreneur book, he aims to show managers, marketers and small business owners how they should be revving up there social media engine as business speeds into the “millennial era” and the race of the socialpreneur. When they strategize for the “checkered flag”—their next campaign that will produce profits—they need to be setting it up long beforehand by drafting and planned pitstops, aka, creating content that’s perfectly adapted to specific social media platforms, mobile devices and for your desired consumers’ consumption. Tyson uses divert content and engaging with customers to build relationships and humanize brands. It’s not just about developing high-quality content; it’s also about developing high-quality content and unique case studies for each major platform and even some that are rising that haven’t yet been maximized (Instagram, Twitter, Facebook and Snapchat) to illustrate exactly what to do. Also, Tyson lends some foresight into what Pokémon GO!’s use of augmented reality means for brand engagement and marketing moving forward, how it will be used to stay ahead of the curve and the basics of how it can apply to your business to engage with audiences.